Facebook Integrates with GameLogic to Launch New Online Gaming Products

Written by Haylie | Tuesday, November 10th, 2009

Provider of interactive marketing, GameLogic, Inc., which provides their services to the US regulated gaming industry, has announced a partnership with social networking website, Facebook. Facebook will now offer users GameLogic’s products, PlayAwayTM, PlayerVantageTM and New PlayTM.

President and CEO of GameLogic,m John E. Taylor, Jr., says, “Regulated gaming operators face a myriad of challenges in building an effective presence in today’s many media channels. Media is more fragmented than ever, but social media sites are emerging as robust interactive channels with direct access to the consumer. With GameLogic’s new Facebook integration, casinos and lotteries can now effectively harness this popular media channel with little or no effort.”

GameLogic’s products will offer interactive marketing features on the edge of industry standards including personalized club portals, tournaments, promotions, and games delivered directly through the Facebook platform. This groundbreaking technology could easily make Facebook a foundation to redefine both the social networking industry, as well as the online gaming industry.

Players will be much more engaged and involved as a result of the new software, which offers point balances, coupon awards, marketing calendars, sponsored tournaments and games, and so much more, as the possibilities are unlimited at this time.
With more than 300 million users, half of whom login daily, Facebook offers the world the fastest growing social network with ages 35 and older. Taylor explains, “Gaming operators must associate themselves with content that engages, coupled with a marketing strategy to effectively monetize those interactions. Through our integrated approach, a gaming operator’s most active players become viral advocates within the social space. This is a truly revolutionary step for land-based casino and lottery marketing initiatives. We see a unique opportunity to help our clients immediately leverage this growing channel in a way that is material to their bottom line.”

While this system hasn’t yet launched, look forward to it soon, as it will be like no other integration seen in the industry to date.

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